The concept of 1K2GO SPORTS and 1K2GO COFFEE share an origin. Bike business is tough. Making a career out of bike racing is even harder. It takes talent, charisma, and the knowledge that it is not 100% about the legs. You have to be willing to offer your team and our sport something greater. With coaching, I wanted help athletes reach their potential while still being elite parents, employees, and spouses. 1K2GO COFFEE is all about the business of cycling. We boast a quiver of elite level products that drive cycling culture The business has created a sustainable revenue source for our cycling programs who in-turn promote what we are doing. The coffee is as great as the education we are trying to provide and we hope it fuels marketable athletes for years to come.
Ever since Bobby and I first started training and racing together over over a decade ago, we both had two habits outside of racing: drinking coffee and dreaming up ideas. Ideas have covered the gamut from customizing the world in blue to starting a coffee company. While we considered both GREAT ideas, coffee was the one we both felt the culture of cycling, our friends, and our passions could support. We love great coffee and felt that if we could build something that would support our cycling dreams, even better. 1K2GO Coffee was born out of a business model that supports cycling while allowing us to put our spin on artisan coffee.